Steel Pier Press Release
Annual Best Dressed Contest
For Immediate Release
March 26, 2010
ATLANTIC CITY – The City of Atlantic City, in partnership with the Steel Pier, will hold the resort’s annual Best Dressed Contest on the pier (Virginia Avenue and Boardwalk) at 2 pm on Easter Sunday, April 4. Great prizes will be awarded including savings bonds for winners in the children’s categories.
Contestants can register on the pier from noon to 1:30 pm.
The Easter Bunny and his friends will be on hand starting at 1 pm. Hot chocolate and donuts will be served from 1pm to 3 pm to children while supplies last along with an Easter Egg Giveaway and goody bags with prizes.
Beyond the award plaques to be presented by the city, the best dressed prizes will include: Savings Bonds for the children’s categories (infant – students) along with other great prizes for all other categories courtesy of the Steel Pier and baskets for teenage winners presented by WAYV’s Shannon Wray.
Participating partners include the Hard Rock Café, Absecon Light House, the Rain Forest Café and the Atlantic City Aquarium, Harrah’s Entertainment and Trump Taj Mahal, Steel Pier and Equity Communications and WAYV Equity Communications.
Additional prizes will include free kiddie rides, cotton candy and stuffed animals.
Music will be provided by Jim Craine and the Atlantic City All Stars. William McCullough of McCullough Models, the perennial master of ceremonies, will preside over the contest.
The judges include:
Don Marrandino, President of Harrah’s East Coast;
Kimberly Lucasti, owner of Eleganza;
Chrissy Catanoso, co-owner of Steel Pier;
Dr. Richard Pestell, Director of Kimmel Cancer Center of Thomas Jefferson University; and
Patti Stites, Events and Convention Director of Trump Taj Mahal.
Steel Pier is located at Virginia Avenue and the Boardwalk Atlantic City, New Jersey, directly across from the Taj Mahal Resort and Casino.
For more information contact Sheila Harvey, Special Events Coordinator at 609-343-6326 or Sharon Franz, Sales and Marketing Director for Steel Pier at 609-513-1690 or visit www.steelpier.com.